The average woman's purse weighs 7-10 lbs! That's a lot of weight to be carrying around on our shoulders. Lighten the load by sticking to the rule of one. Carry only what you need and make sure your purse contains just one of each item. (one chapstick, one pen, one comb, one small hand lotion, etc.). Choose a purse that's made of lightweight material rather than heavy leather or bulky buckles. Get in the habit of removing all those loose coins daily. This alone will make a big difference. Tired of digging in your purse for what you need? Consider buying a purse organizer that will very nicely organize all the contents inside for quick and easy retrieval.